In a lingerie boutique in downtown Bozeman, Montana, three women discuss the critical health need of a correct bra fit and the current state of affairs. Inspired by the history of beauty salons and barber shops that have served as special places among African American communities, ‘barbershop talk’ is where people could be vulnerable and talk about important issues in the community. In Montana, normalizing a ‘fit’ shop as a part of women’s health, this lingerie store is a place where women and all people can be vulnerable.

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